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Customer Spend Threshold in Shopify: A Complete Guide
As a Shopify store owner, retaining customers is just as important as acquiring new ones. One of the most powerful ways to keep shoppers engaged is by rewarding them when they reach a spending threshold. For example, once a customer spends $300 in your store, they could unlock a 10% discount or VIP status.
This strategy not only drives repeat purchases but also helps increase your average order value (AOV) and customer lifetime value (CLV). In this guide, we’ll explore the benefits of spend thresholds in Shopify, how to set them up, and answer common questions.
Benefits of Spend Threshold Rewards in Shopify
- ✅ Encourages Repeat Purchases Customers are motivated to return and shop more to reach the next reward tier.
- ✅ Boosts Average Order Value
Shoppers often add extra items to their cart just to hit the threshold. - ✅ Enhances Customer Loyalty
Exclusive rewards create a stronger emotional bond with your brand. - ✅ Segmentation for Marketing
By tracking thresholds, you can identify high-value customers and run targeted campaigns. - ✅ Improves Lifetime Value
Customers spend more over time when they know rewards await them.
According to Shopify trends, fast and secure login methods directly boost repeat purchases and overall store trust.
Step to Step Guide
Steps to Implement Spend Threshold Rewards in Shopify
Here’s how to enable WhatsApp Rewards Messages for spending thresholds using the Chat ON Desk Shopify App:
- Access Shopify Flow
Log in to your Shopify admin and open the Shopify Flow app to create automated workflows. - Browse Available Templates
Navigate to the Browse Templates section where pre-built automation templates are available. - Filter by App – Chat On Desk
In the app filter, select Chat On Desk to find templates related to WhatsApp automation. - Install the Predefined Template
Choose the template named “Send WhatsApp when customer reaches spend threshold” and install it into your store
. - Set Your Spend Threshold Value
Edit the workflow and update the order amount threshold based on your business goal (e.g., 200, 500, 1000).
- Configure WhatsApp Notifications
Customize your WhatsApp message settings by adding the mobile number, template ID and required parameters (such as customer name, reward details, or discount code).
- Save and Activate the Workflow
Once configured, save the changes and activate the flow to start rewarding customers automatically when they cross the spend threshold.
👉 This method allows Shopify merchants to automate customer rewards and send personalized WhatsApp messages whenever a customer reaches a specific spending milestone. It’s a simple yet powerful way to increase loyalty and repeat sales.
Video Tutorial
🎥 Watch the full step-by-step guide to set up WhatsApp OTP login in your Shopify store.
Frequently Asked Questions (FAQ)
Q1: Can I modify the conditions in the pre-defined template?
Yes, you can easily customize the conditions in the pre-defined template to match your store’s specific requirements.
Q2: Do I need to install a third-party loyalty or rewards app?
No, there is no need to install any additional third-party loyalty or rewards app. The functionality is already included within the Chat ON Desk Shopify app.
Q3: Can I add custom order tags after sending the message?
Yes, you can. By default, the system applies the order tag “milestone msg sent”, but you can adjust tags based on your business needs.
Q4: Can I send different rewards based on multiple spend thresholds (e.g., ₹1000 for 1 reward point, ₹5000 for another reward)?
Yes, this is possible by applying conditions in the Shopify Flow. For example, you can configure the flow to send one reward when a customer spends ₹1000 and another when they reach ₹5000. If you need assistance with setup, you can raise a support ticket at [email protected]