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Supported Media Types in WhatsApp Business API
When it comes to customer engagement, visual and multimedia content plays a vital role. WhatsApp, being the most widely used messaging platform, allows businesses to share more than just text messages. With the WhatsApp Business API, companies can send a wide range of media types—making customer conversations more interactive, engaging, and informative.
Whether you want to share a product catalog, demo video, PDF invoice, or an image-based promotion, WhatsApp ensures smooth communication with multiple supported media formats.
We’ll cover all the media types supported on WhatsApp and answer the most common questions around them.
Supported Media Types in Whatsapp Messages
Image
| Image Type | Extension | Max Size |
|---|---|---|
| JPEG | .jpeg | 5 MB |
| PNG | .png | 5 MB |
Video
| Video Type | Extension | Max Size |
|---|---|---|
| 3GPP | .3gp | 16 MB |
| MP4 Video | .mp4 | 16 MB |
Document
| Document Type | Extension | Max Size |
|---|---|---|
| 100 MB | ||
| Microsoft Excel | .xls or .xlsx | 100 MB |
| Microsoft Word | .doc or .docx | 100 MB |
| Microsoft PowerPoint | .ppt or .pptx | 100 MB |
| Text | .txt | 100 MB |
Audio
| Audio Type | Extension | Max Size |
|---|---|---|
| AAC | .aac | 16 MB |
| AMR | .amr | 16 MB |
| MP3 | .mp3 | 16 MB |
| MP4 Audio | .m4a | 16 MB |
| OGG Audio | .ogg | 16 MB |
Sticker
| Sticker Type | Extension | Max Size |
|---|---|---|
| Animated sticker | .webp | 500 KB |
| Static sticker | .webp | 100 KB |
Best Practices for WhatsApp Campaigns
- Keep file size optimized (images under 5 MB, videos under 16 MB).
- Use clear and high-quality visuals for product promotions.
- Always get customer consent before sending media.
- Avoid spamming with too many media messages.
- Personalize media content to build trust and engagement.
FAQs
WhatsApp supports JPEG and PNG images, making them suitable for product photos, banners, and promotions.
You can send videos up to 16 MB in size through WhatsApp. For longer videos, compress or split them into smaller clips.
Yes, WhatsApp supports documents like PDF, DOCX, XLSX, PPTX, and TXT files. This is widely used for invoices, catalogs, and reports.
Yes, WhatsApp supports AAC, MP3, and OPUS audio formats, ideal for quick updates, instructions, or personalized greetings.
Yes, WebP stickers are supported, making chats more interactive and engaging.
Absolutely. Businesses can share live or static locations for deliveries, store directions, or field service support.
- Images & Documents: Up to 100 MB
- Videos: Up to 16 MB
- Audio: Up to 16 MB
Conclusion
The WhatsApp Business API supports a wide range of media types—text, images, videos, audio, documents, stickers, and location—allowing businesses to deliver richer customer experiences. By using these media types effectively, local shops, e-commerce brands, and enterprises can boost engagement, improve support, and drive more sales through WhatsApp.