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Businesses across India are increasingly adopting the WhatsApp Business API to engage customers, streamline communication, and boost conversions. With over 500 million WhatsApp users in India, no other platform comes close when it comes to direct customer engagement. From startups to enterprises, every brand is looking for reliable WhatsApp Business API providers to send bulk notifications, automate customer support, and integrate with CRM or e-commerce platforms. But the challenge is — which WhatsApp API provider is right for your business? Top 10 WhatsApp Business API providers in India (2025), with a detailed look at features, pricing, and why they stand out. Whether you’re comparing WhatsApp API pricing in India or evaluating WhatsApp integration companies, this guide has everything you need.
Before diving into providers, let’s understand why WhatsApp API is critical:
- 98% open rate – far higher than SMS or email
- Two-way communication with customers
- Automation & chatbots for 24/7 support
- Seamless CRM & e-commerce integration
- Secure & verified messaging (green tick account)
For businesses in India, using the right WhatsApp integration company ensures compliance, scalability, and ROI-driven results.
1. Chat ON Desk
Overview: Chat ON Desk is one of the fastest-growing WhatsApp integration companies in India, offering bulk messaging, chatbot automation, and seamless Shopify/WordPress integrations. Key Features:
- Bulk WhatsApp messaging
- Smart chatbots & automation flows
- CRM integration with Zoho, HubSpot, etc.
- COD confirmation & abandoned cart recovery for e-commerce
- Real-time analytics & delivery tracking
2. WATI
Overview:
WATI is a popular WhatsApp API provider known for its team inbox and advanced automation features.
Key Features:
- Multi-agent team inbox
- Workflow automation
- Broadcast messaging
- CRM integrations (Zoho, HubSpot, Salesforce)
- Cloud-hosted chatbot builder
Why Choose WATI?
Great for customer support-heavy businesses.
3. Interakt
Overview: Interakt, backed by Jio Haptik, is one of the leading WhatsApp integration companies focused on SMEs and startups. Key Features:
- Shopify & WooCommerce integrations
- Team inbox & broadcast
- WhatsApp catalog support
- Automated order notifications
- Detailed analytics dashboard
4. Gallabox
Overview:
Gallabox is designed for startups and SMEs looking for easy WhatsApp marketing automation.
Key Features:
- Drag-and-drop chatbot builder
- CRM + WhatsApp integration
- Team inbox & multi-agent support
- Broadcast & campaigns
- Smart lead management
Why Choose Gallabox?
Best for SMEs and lead generation businesses.
5. Zoko
Overview:
Zoko helps businesses sell directly on WhatsApp, offering advanced commerce-focused integrations.
Key Features:
- WhatsApp checkout flow
- Multi-login dashboard
- Abandoned cart recovery
- Affiliate & sales tracking
- Shopify/WooCommerce plugins
Why Choose Zoko?
Perfect for e-commerce stores looking to maximize sales.
6. Twilio
Overview: Twilio is a global API giant and also a strong WhatsApp Business API provider in India. Key Features:
- Programmable API
- Omnichannel messaging (SMS, voice, WhatsApp)
- Scalable enterprise solutions
- Real-time analytics
7. Yellow.ai
Overview:
Yellow.ai is an AI-driven conversational platform offering WhatsApp chatbot automation.
Key Features:
- AI-powered chatbot builder
- Omnichannel support (WhatsApp, FB Messenger, Telegram)
- Workflow automation
- Enterprise-grade security
- Voice + text integration
Why Choose Yellow.ai?
Best for enterprises needing advanced AI bots.
8. Tellephant
Overview:
Tellephant focuses on WhatsApp API for SMEs and startups with flexible solutions.
Key Features:
- No-code chatbot builder
- WhatsApp CRM integration
- Pre-approved templates
- Broadcast campaigns
- Shopify, WooCommerce integrations
Why Choose Tellephant?
Perfect for growing businesses that need affordable automation.
9. BotSpace
Overview:
BotSpace offers simple WhatsApp API solutions for customer communication and automation.
Key Features:
- Cloud-hosted chatbots
- Team inbox
- Integration with CRMs
- Broadcast campaigns
- Analytics dashboard
Why Choose BotSpace?
Best for SMEs needing plug-and-play automation
10. Picky Assist
Overview:
Picky Assist combines WhatsApp API with smart customer engagement features.
Key Features:
- Automation workflows
- CRM integrations
- Bulk campaigns
- WhatsApp reminders
Webhooks + API for developers
Conclusion
Choosing the right WhatsApp Business API provider in India depends on your industry, business size, and budget.
- If you need affordable and scalable solutions, go for Chat ON Desk or Interakt.
- For e-commerce sales automation, Zoko and Gallabox are strong contenders.
- If you’re an enterprise, Twilio and Yellow.ai offer advanced capabilities.
FAQs
A WhatsApp Business API provider (also called a BSP — Business Solution Provider) is an official partner approved by Meta to offer verified WhatsApp Business API access, message delivery, automation tools, and integration support for businesses.
The API offers scalability, automation, CRM integration, analytics, and multi-agent access — features the regular app doesn’t provide. It’s ideal for medium to large businesses managing thousands of customer interactions.
Leading providers include Twilio, 360Dialog, WATI, Gupshup, MessageBird, Interakt, Yellow.ai, Infobip, Kaleyra, and Netcore Cloud — all known for reliability, pricing flexibility, and strong local support.
Compare pricing models (per-message or monthly), API features, integration support, onboarding speed, customer service, compliance, and whether they offer marketing automation or chatbot tools.
You’ll need a verified Facebook Business Manager account, an active phone number, and display name approval by Meta. Most providers assist with these steps to ensure fast and compliant onboarding.
Costs vary by provider and message type (user-initiated vs. business-initiated). On average, providers charge between ₹0.25 to ₹0.90 per message, plus potential monthly or setup fees.
Yes, migration between BSPs is possible with Meta’s approval. Your phone number, business verification, and message templates can usually be transferred without losing chat history or display name status.