Talk to Sales: +91 9555-396-396
For Support: +91 80-1055-1055
20 Best WhatsApp Template Messages for Real Estate
WhatsApp has become one of the most powerful marketing channels for real estate builders, developers, brokers, and property consultants. Whether you want to capture leads instantly, send follow-up reminders, schedule site visits, or share property brochures—WhatsApp Business API helps you communicate faster and close deals quicker. If you work in real estate, you already know that speed-to-lead is everything. When a potential buyer fills a form, you only have a few minutes to respond before they move on to another builder. WhatsApp templates allow you to reach customers instantly with automated, pre-approved, professional messages. we share 20 best WhatsApp template messages for real estate that you can use for sales, marketing, customer nurturing, documentation, follow-ups, and site visit confirmations.
Why WhatsApp Templates Matter for Real Estate?
Real estate buyers expect quick replies, accurate information, and personalized guidance. WhatsApp templates help you:
- Reply instantly to new leads
- Share photos, videos, and property brochures
- Schedule site visits automatically
- Remind customers of meetings, visits, or documentation
- Send pricing, inventory updates, or offers
- Build trust with consistent communication
- Reduce manual follow-ups
Good templates = more engagement = more site visits = more bookings.
WhatsApp Template Messages for Real Estate
Below are ready-to-use, pre-approved format templates (HSM style), written professionally for WhatsApp Business API.
1. New Lead Welcome Message
Template:
Hi {{name}}, thank you for showing interest in our property {{property_name}}.
I’m {{agent_name}} from {{company_name}}.
Please tell me your preferred configuration (1/2/3 BHK) so I can share details.
2. Property Brochure Sharing Message
Hello {{name}}, as requested, here is the brochure for {{property_name}}.
Click to download: {{brochure_link}}
Let me know if you need pricing or floor plans.
3. Quick Property Details Message
Hi {{name}}, here are the key details of {{property_name}}:
• Location: {{location}}
• Configuration: {{bhk}}
• Price Range: {{price_range}}
• Possession: {{possession}}
Would you like a site visit?
4. Site Visit Confirmation Message
Your site visit for {{property_name}} is confirmed!
📅 Date: {{date}}
⏰ Time: {{time}}
📍 Location: {{address}}
Reply YES if you need cab assistance.
5. Site Visit Reminder
Hi {{name}}, this is a reminder for your site visit to {{property_name}} today at {{time}}.
Looking forward to meeting you!
6. Post Site Visit Follow-Up
Hi {{name}}, hope you had a great visit to {{property_name}} today.
Do you have any questions or feedback? I’m happy to assist.
7. Price Sheet Sharing Template
Hello {{name}}, here is the price sheet for {{property_name}}.
Download now: {{price_sheet_link}}
Let me know if you’d like a cost breakup.
8. Inventory Update Template
Hi {{name}}, quick update!
Limited units available in {{property_name}} starting from {{price}}.
Would you like the latest availability sheet?
9. Offer / Discount Announcement
Great news, {{name}}!
We are offering a special {{discount}} on select units at {{property_name}}.
Offer valid till {{date}}.
Shall I book a site visit for you?
10. Loan Assistance Message
Hi {{name}}, buying your dream home is now easier!
We provide loan assistance with top banks like HDFC, ICICI & SBI.
Shall I connect you with our finance team?
11. Booking Confirmation Message
Congratulations {{name}}!
Your booking for {{property_name}}, Unit {{unit_no}} has been confirmed.
Our representative will contact you with next steps.
12. Document Submission Reminder
Hello {{name}}, this is a gentle reminder to submit the required documents for your booking at {{property_name}}.
Required docs: {{document_list}}
Let me know if you need assistance.
13. Payment Reminder Template
Hi {{name}}, your next payment of ₹{{amount}} for {{property_name}} is due on {{date}}.
Please complete the payment to avoid delays.
14. Construction Update Message
Hello {{name}}, here’s your monthly construction update for {{property_name}}.
🎥 Video: {{update_video_link}}
Let us know if you need more information.
15. Handover Notification Message
Good news, {{name}}!
Your home at {{property_name}} is ready for possession.
Please schedule your handover date using this link: {{schedule_link}}.
16. Referral Program Message
Hi {{name}}, refer a friend to {{company_name}} and earn rewards on every successful booking.
Want to know more?
17. Event / Launch Invitation
You are invited! 🎉
Join us for the exclusive launch of {{property_name}} on {{date}}.
Click here to RSVP: {{event_link}}
18. Virtual Tour Message
Hi {{name}}, take a virtual 360° tour of {{property_name}} from the comfort of your home:
{{virtual_tour_link}}
Would you like a guided walkthrough?
19. Re-Engagement Message for Old Leads
Hi {{name}}, we have exciting new offers at {{property_name}} that match your preferences.
Would you like updated details?
20. Final Follow-Up Reminder
Hello {{name}}, just checking in!
Are you still interested in {{property_name}}?
I can help with pricing, site visits, or documentation.
Best Practices for WhatsApp Templates in Real Estate
To maximize conversions:
✔ Keep messages short and clear
Customers read faster on WhatsApp, so be crisp.✔ Add media (brochure, photos, videos)
Real estate is visual—use it.✔ Respond instantly
Automations help build trust.✔ Personalize with variables
Use {{name}}, {{property_name}}, {{price}}, {{date}} etc.✔ Use strong CTAs
- Schedule a visit
- Download brochure
- Get price sheet