Bitrix24 WhatsApp Integration

CRM, Automation & Customer Engagement

In today’s fast-paced digital era, businesses need powerful tools to manage customer communication effectively. WhatsApp has become one of the most popular channels for customer engagement, while Bitrix24 stands out as an all-in-one CRM, project management, and automation platform. By integrating WhatsApp with Bitrix24, companies can centralize customer interactions, improve lead management, automate responses, and boost sales. In this Bitrix24 WhatsApp integration guide, we’ll cover everything you need to know, from CRM setup to sales automation, notifications, chatbots, and pricing.

1. Why Integrate WhatsApp with Bitrix24?

Before diving into the Bitrix24 WhatsApp CRM setup, it’s important to understand why this integration is so powerful:

✅ Customer Reach: WhatsApp has over 2.7 billion active users globally.
✅ Improved Engagement: Real-time chat builds stronger customer relationships.
✅ Automation: Reduce manual work with AI-driven responses and workflows.
✅ CRM Centralization: Manage all customer data in one place.
✅Sales Boost: Automated reminders, notifications, and lead tracking increase conversions.

2. WhatsApp Automation with Bitrix24

Automation is the real game-changer when you connect WhatsApp to Bitrix24. Here’s what you can do:

Auto-Replies: Set instant responses for FAQs.
Lead Assignment: Automatically assign leads to agents based on keywords or departments.
Follow-Ups: Send reminders for pending payments, demos, or product updates.
Drip Campaigns: Run WhatsApp marketing campaigns directly from Bitrix24 CRM.

This makes Bitrix24 WhatsApp sales automation seamless, helping businesses save time and increase efficiency.

3. Bitrix24 WhatsApp Business API – Explained

The WhatsApp Business API is designed for medium to large businesses to manage customer conversations at scale. With Bitrix24 WhatsApp business API, you can:

Send unlimited WhatsApp messages via CRM.
Automate order updates, OTPs, and delivery notifications.
Track customer journeys inside the Bitrix24 CRM.

4. How to Connect WhatsApp to Bitrix24

If you’re wondering how to connect WhatsApp to Bitrix24, here’s a quick breakdown:

Access the Bitrix24 Marketplace: Go to the Market section within your Bitrix24 account.
Find Chat ON Desk: Search for the Chat ON Desk app in the marketplace.
Install the App: Install the Chat ON Desk application to your Bitrix24 portal.
Configure Connection: Follow the app’s instructions to connect your WhatsApp Business API number and set up the integration with your Bitrix24 CRM.

5. Customer Engagement with WhatsApp + Bitrix24

Customer engagement is the backbone of business growth. Using Bitrix24 customer engagement WhatsApp, you can:

Create personalized conversations.
Share product catalogs and brochures.
Send event invites, promotions, and updates.
Track chat history inside CRM for better insights.

6. Bitrix24 WhatsApp Chatbot Integration

AI-powered chatbots can take customer engagement to the next level. With Bitrix24 WhatsApp chatbot integration, businesses can:

Answer FAQs 24/7.
Capture leads automatically.
Provide multilingual support.
Route queries to the right human agents when needed.

This reduces support costs and ensures customers never feel ignored.

7. Bitrix24 WhatsApp Notification System

Missed calls, delayed follow-ups, or pending orders can cost you customers. By enabling a Bitrix24 WhatsApp notification system, businesses can:

Send instant updates about orders, shipments, and payments.
Alert sales teams about hot leads.
Remind customers about appointments and renewals.

This ensures real-time communication without relying on emails or calls.

8. Bitrix24 WhatsApp Sales Automation

Sales teams love automation. With Bitrix24 WhatsApp sales automation, you can:

Automate lead nurturing messages.
Share pricing, proposals, and catalogs directly via WhatsApp.
Track lead progress inside the CRM pipeline.
Set triggers for follow-ups (e.g., abandoned carts or missed calls).

This dramatically improves conversion rates and shortens the sales cycle.

9. Bitrix24 WhatsApp Support Integration

Customer support becomes effortless with Bitrix24 WhatsApp support integration:

Agents can reply to customer queries directly inside Bitrix24.
Chat history is saved for future reference.
Multi-agent support ensures no query is missed.
Support KPIs can be tracked with CRM analytics.

10. Lead Management with Bitrix24 WhatsApp

Capturing and managing leads is one of the strongest use cases. With Bitrix24 lead management WhatsApp, businesses can:

Collect leads directly from WhatsApp campaigns.
Automatically create new leads in CRM when someone messages.
Segment leads based on interactions.
Track the entire customer journey from first chat to conversion.

11. WhatsApp Marketing Automation with Bitrix24

Marketing automation ensures you reach the right customer at the right time. With Bitrix24 WhatsApp marketing automation, you can:

Run bulk campaigns.
Send promotional offers, discount codes, and seasonal deals.
Target specific audience groups with personalized campaigns.
Measure campaign ROI using CRM analytics.

12. WhatsApp Bitrix24 Integration Pricing

The pricing depends on two factors:

WhatsApp Business API provider fees (Chat ON Desk).
Bitrix24 subscription plan (Cloud or On-Premise).

On average:

WhatsApp Business API: $0.005–$0.07 per message (depending on region).
Bitrix24 Plans: Free (basic features) → $49/month (advanced CRM & automation).

So, businesses should evaluate WhatsApp Bitrix24 integration pricing based on scale and requirements.

13. Bitrix24 WhatsApp Integration Tutorial

Here’s a quick Bitrix24 WhatsApp integration tutorial for beginners:

Access the Bitrix24 Marketplace: Go to the Market section within your Bitrix24 account.
Find Chat ON Desk: Search for the Chat ON Desk app in the marketplace.
Install the App: Install the Chat ON Desk application to your Bitrix24 portal.
Configure Connection: Follow the app’s instructions to connect your WhatsApp Business API number and set up the integration with your Bitrix24 CRM.

Conclusion

Integrating WhatsApp with Bitrix24 is no longer optional – it’s a necessity for modern businesses. From lead management and CRM setup to chatbots, notifications, sales automation, and marketing campaigns, this integration provides end-to-end solutions for customer engagement.

🚀 Don't Miss Another Lead. Connect Your Bitrix24 CRM to WhatsApp in Minutes.

Get Started