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Diwali is a season of light, warmth, and reconnecting — the perfect moment for brands to reach customers with meaningful, timely messages. WhatsApp is one of the best channels for this: it’s personal, widely used, supports rich media, and invites two-way conversation. Sent thoughtfully, a Diwali WhatsApp campaign can increase brand affinity, drive festive sales, reactivate dormant customers, and spark word-of-mouth.
Segmenting your list is crucial. Suggested segments:
For each segment, tailor tone, offer and timing. A heartfelt greeting for all; offers only for buyer segments.
Copy, paste and personalize these. Replace [Name], [Brand], [link], [code], [amount] as needed.
Use this calendar for a typical Diwali window. Adjust dates relative to your market’s Diwali date.
Set targets before you launch, and A/B test subject visuals, CTA wording and send times.
Being respectful preserves trust and long-term deliverability.
Small, polished assets beat long, cluttered ones.
Diwali is a moment of emotion and connection — and WhatsApp gives you the best way to reach customers personally and immediately. With a clear objective, smart segmentation, quality creative, approved templates, and a readiness to respond, your Diwali WhatsApp greetings can do more than generate sales — they can deepen relationships and turn customers into advocates.
Would you like a customised 10-day message sequence for your brand (with images and exact send timings), or a ready-to-use spreadsheet of all templates and contacts segmented? I can build that for you — tell me your business type and target segments and I’ll create it.