How to Change Display Name in WhatsApp Business API
Your display name in WhatsApp Business API is what customers see when they interact with your business. It helps build trust, maintain brand identity, and ensure professionalism. Sometimes, businesses may need to change their display name—for example, after rebranding, restructuring, or correcting naming errors.
In this guide, we’ll explain how to change the display name in WhatsApp Business API, requirements you must follow, and common mistakes to avoid.
Process for Changing Display Name
The steps to change your display name vary depending on whether you have an official business account or not.
- Non-official Business Account: Follow the steps outlined below to change your display name.
- Official Business Account: Please contact our/Whatsapp Business direct support for assistance.
Steps to Change Your Display Name
To change your display name in Meta WhatsApp Manager:
- Go to Business Manager and select your business.
- Click WhatsApp Manager.
- Select the account for which you want to change the display name.
- Navigate to the left-most menu and click Phone Numbers.
- Under the Name column, hover over your current display name and click the pencil icon.
- In the Edit display name section, enter the new display name.
- Select Next.
Your display name will need to be approved by WhatsApp.
Once approved, it needs to be updated by your WhatsApp Business API provider. Please contact us via direct support to register new name on your number.
Display Name Guidelines (Important to Follow)
- Must represent your business name or brand identity.
- Should be consistent with your website, social media, or official branding.
- Cannot include misleading terms, emojis, or excessive special characters. language.
- Avoid generic terms like “Customer Support” or “Service Team.”
FAQs
Businesses often change their display name due to rebranding, legal name changes, or correction of errors.
Usually within 24–48 hours, but in rare cases, it may take longer depending on Meta’s review.
No. The name must reflect your legal business or brand identity and comply with Meta’s naming policies.
You’ll receive a rejection reason. Update the name as per WhatsApp Display Name Guidelines and resubmit.
No. Emojis, special characters, or misleading symbols are not allowed.
There’s no strict limit, but frequent changes may raise red flags and delay approvals.
Yes, but it’s a good practice to inform customers about your new business name via broadcast or template messages to avoid confusion.
Conclusion
Changing your display name in WhatsApp Business API is simple, but approval depends on compliance with Meta’s guidelines. By choosing a clear, consistent, and brand-aligned display name, you ensure trust, recognition, and professional communication with your customers.