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Create Carousel Template on WhatsApp
WhatsApp has become the go-to platform for businesses to engage customers with interactive and visually appealing messages. One of its most powerful features is the Carousel Template, which allows businesses to showcase multiple products, offers, or services within a single message.
Instead of sending multiple messages, you can now create a structured carousel format where customers can swipe through different options. This not only saves time but also improves customer experience and increases engagement.
In this guide, we’ll walk you through how to create a carousel template on WhatsApp and answer the most common FAQs.
What is a WhatsApp Carousel Template?
A Carousel Template is an interactive message format in the WhatsApp Business API that allows businesses to display multiple items in a swipeable card layout. Each card can contain:
- Image
- Title
- Description
- Call-to-Action (CTA) Button (e.g., “Buy Now”, “Learn More”)
This is perfect for e-commerce stores, retail shops, restaurants, and service providers who want to highlight multiple products or offers in one go.
Step-by-Step Guide
How to request Whatsapp template for approval
- Under main menu click on Whatsapp under channels.
- Click on templates tab.
- Then click the `Add (+)` icon located at right bottom of the screen.
- Click on `New Template`.
- Select template category.
- Select template type as carousel.
- Name your template, and fill in the message body(bubble).
- Add appropriate message components to your whatsapp template.
- Click on add more cards to add another card(max 10 cards supported).
- Click on preview and submit the template for approval.
| Card Component | optional/mandatory | Supported types | Max per template |
|---|---|---|---|
| Header | mandatory | media (images, videos) | 1 |
| Body | mandatory | text-only | 1 |
| Buttons | optional | Quick Reply, URL, Phone | 2 |
Benefits of Carousel Templates on WhatsApp
- Showcase multiple products in one message
- Increase customer engagement with interactive CTAs
- Provide a better shopping experience
- Save time by avoiding multiple messages
- Boost conversions through personalized offers
FAQs
You can add up to 10 cards in a carousel template, each with its own image, title, description, and CTA.
Yes, but you must select the right category (e.g., promotional, marketing, utility) while submitting the template for approval.
Yes, like all WhatsApp templates, carousel templates must be approved by Meta before use.
Yes, each card can have its own unique CTA, such as “Buy Now,” “View More,” or “Book Appointment.”
Approval usually takes 24–48 hours, but it can take up to 7 days in some cases.
Yes, but you must use an official WhatsApp Business API provider (like Chat ON Desk) for bulk campaigns and to stay compliant with WhatsApp policies.
Conclusion
WhatsApp Carousel Templates are a powerful way for businesses to showcase multiple products, promotions, or services in one message. They are interactive, engaging, and drive higher conversions compared to plain text messages.
If you’re a business owner, it’s time to leverage this feature to boost customer engagement, sales, and brand visibility on WhatsApp.